.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, as soon as adapted to getting billions in financial backing each year, have raised almost $360 thousand thus far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That downturn results from market concentration, improved governing tensions, and also financial uncertainties.ADWEEK consulted with 5 VCs that remain to buy adtech providers, despite these difficulties, concerning what they are trying to find and what they stay away from. Probably unsurprisingly, these clients are actually targeting options in privacy-focused technologies and also industry-specific locations such as connected TV.